Approachable UGC for Creative & Everyday Products
Hi, I’m Heather. I create clear, hands-on videos that show how products actually fit into real life. From DIY craft projects to practical tools that make everyday routines easier, more organized, or simply more fun, my content focuses on use, not perfection.
If your product helps people create, organize, or enjoy daily life a little more, I’d love to showcase them.
My Audience
My audience is made up of creative, community-minded adults, many of them busy parents, who enjoy DIY projects, hands-on creativity, and practical products that make everyday life feel a little more meaningful.
They’re not looking for perfection or trends. They want things that are doable, useful, and genuinely enjoyable.
Audience Interests
- Easy, beginner-friendly DIY and craft projects
- Creative tools and kits that actually work
- Organization and storage that fits real homes
- Kid-friendly and family-inclusive activities
- Products that add joy, reduce friction, or simplify routines
What Motivates Them
- Feeling confident trying something new
- Making things with their hands without stress or overwhelm
- Creating moments of connection with kids, family, or friends
- Staying organized and intentional in everyday life
- Choosing products that feel practical and fun
They value clear explanations, honest recommendations, and seeing how products are used in real situations, not staged or overly polished scenarios.
Who I Work With
I collaborate with brands offering:
- Craft supplies, kits, and creative tools
- DIY-friendly products for beginners
- Organization and storage solutions
- Practical tools that simplify everyday life
- Kid-friendly or family-focused products
- Seasonal or giftable items
My audience appreciates products that feel useful, accessible, and worth their time, especially when they’re easy to understand and enjoyable to use.
What I Create
Collaborations can be delivered as UGC (User-Generated Content) for your brand to use across your own marketing channels, or feature your products on my channels.
Content styles include:
- Step-by-step demos and tutorials
- Casual, real-life use videos
- “Here’s how this actually works” walkthroughs
- Beginner-friendly explanations
- Seasonal, gifting, or routine-based content
Formats:
- Vertical video (TikTok, Reels, Shorts)
- Natural lighting and clean visuals
- Voiceover or on-screen text
- Clear pacing designed for everyday users
Why Brands like to work With Me
- 80+ published tutorials across DIY and creative projects and counting
- 13K+ engaged TikTok followers
- Experience explaining products in a clear, friendly way
- Content that feels realistic and relatable
- Organized, reliable, and easy to work with
I focus on helping people feel confident using your product, not overwhelmed or unsure.
Packages & Starting Rates
Pricing varies based on deliverables, usage, and timeline. Typical starting points:
- 1 video — starting at $200
- 3-video bundle — starting at $500
- Ongoing monthly content — available
Happy to create custom packages for launches, seasonal campaigns, or longer-term partnerships.
Samples
You can view examples of my product demos and tutorials here on my blog or on TikTok (@crafting_through_life)
Let’s Work Together
If you think we’d be a good fit, I’d love to hear more.
📩 Contact me at [email protected]