Work with Me

Work with Me

DIY and Craft Content Creator

Hi, I’m Heather. I create clear, step-by-step videos that show how products actually fit into real life, from DIY craft projects to practical tools that make everyday routines easier, more organized, or simply more fun. As a DIY and craft content creator, my tutorials focus on use, not perfection.

If your product helps people create, organize, or enjoy daily life a little more, I’d love to work together.

My Audience

My audience is made up of creative, community-minded adults, many of them busy parents, who enjoy DIY projects, hands-on creativity, and practical products that make everyday life feel a little more meaningful.

They’re not looking for perfection or trends. They want things that are doable, useful, and genuinely enjoyable.

Audience Interests

@crafting_through_life

This DIY bead kit for kids is the perfect creative activity when you need a break from screens but still want something engaging, colorful, and FUN. Each kit comes packed with bright beads, fun shapes, and everything they need to start crafting right away. It’s amazing for building fine motor skills, hand-eye coordination, focus, and creativity 🥑

♬ original sound – Crafting Through Life ✂️🗝️

What Motivates Them

They value clear explanations, honest recommendations, and seeing how products are used in real situations, not staged or overly polished scenarios.

Who I Work With

I collaborate with brands offering:

My audience appreciates products that feel useful, accessible, and worth their time, especially when they’re easy to understand and enjoyable to use.

@crafting_through_life

This hands-free sharpener does all the work for you. Just drop the pencil in and it gives you that perfect, smooth point every single time. No twisting, no mess, no stopping what you’re doing.

♬ Pencil Sketch – Rory Laws

Where I Show Up

TikTok (@crafting_through_life): 17,000 followers and growing, with 100+ published tutorials. My TikTok content is where most of my audience discovery happens with short-form, high-retention, step-by-step videos that consistently drive saves and shares.

TikTok Shop: I’m an active TikTok Shop creator, which means I can feature your products directly in shoppable content making it easy for my audience to go from watching to buying in one step. This is especially effective for craft supplies, kits, tools, and giftable products.

Crafting Through Life (this site): My blog gives products extended real estate featuring full tutorials, supply lists, photos, and SEO-optimized posts that live on and drive search traffic over time. Blog features pair well with TikTok content for brands that want both short-form reach and long-form discovery.

Who I Work With

As an experienced DIY and craft content creator, I collaborate with brands offering:

@crafting_through_life

This Funto travel watercolor set in a crossbody bag is perfect for artists on the go. Compact, portable, and beginner friendly watercolor kit that fits easily into everyday life. Great for park days, coffee shop painting, travel journaling, vacations, and screen free hobbies. Ideal for teens, creatives, moms waiting at practice, and anyone wanting a relaxing creative outlet. Everything stays organized in one stylish bag so you can paint anywhere 🎨

♬ original sound – Crafting Through Life ✂️🗝️

What I Create

Collaborations can be delivered as UGC (User-Generated Content) for your brand to use across your own marketing channels, or feature your products on my channels.

Content styles include:

Formats:

@crafting_through_life

Tried the Grabie Create Your Own Healing Gem Pendant Kit and I’m honestly impressed. It comes with everything you need, it’s super beginner friendly, and the end result actually looks like something you’d buy. If you’ve been wanting to get into jewelry making or just want a quick, satisfying craft, this is a good one.

♬ original sound – Crafting Through Life ✂️🗝️

Why Brands like to work With Me

18,000 engaged TikTok followers and growing 80+ published tutorials across DIY and creative content Active TikTok Shop creator with shoppable content experience Content that feels realistic, relatable, and genuinely useful Clear, friendly communication style that builds audience trust Organized, reliable, and easy to collaborate with

Packages & Starting Rates

Pricing varies based on deliverables, usage, and timeline. Typical starting points:

Happy to create custom packages for launches, seasonal campaigns, or longer-term partnerships.

Samples

You can view examples of my product demos and tutorials here on my blog or on TikTok (@crafting_through_life)

Let’s Work Together

If you think we’d be a good fit, I’d love to hear more.

📩 Contact me at [email protected]